Today in 1955, Walt Disney jump-started the dreams of every kid who thought fairy tales were only for cartoons when he opened Disneyland, a 160-acre theme park near Anaheim, California. Disney partnered with ABC-TV to complete the park, a cunning strategy that involved televising the limited grand opening and instantly creating a mad desire in children everywhere to explore Frontierland, Fantasyland, Adventureland and Tomorrowland. Not only would the park be regularly featured on television, there were also picture books about the destination so children would have something tangible to use when hammering their parents for a special trip.
While there were many problems with that first day, including gas leaks, not enough water fountains and a heat wave to rival this year’s drought, Disney’s vision took hold and the park fixed the problems, added rides and became profitable by its’ second year. Later that was ratcheted up to “insanely profitable,” as Disney now has theme parks dotted around the world.
Celebrate today by dressing up as your favorite character, whether it’s Jafar or Tinker Bell. Just because Comic-Con is over doesn’t mean you can’t liven up the office with some frightening cosplay.